BC RCMP support new anti-human trafficking awareness campaign "I Dare You to See"

June 17, 2026 - BC RCMP Counter Human Trafficking Unit (CHTU), British Columbia
From: British Columbia RCMP

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BC RCMP Counter Human Trafficking Unit (CHTU) is proud to support the launch of "I Dare You to See," a new anti-human trafficking education and awareness campaign designed to help the public and frontline employees recognize the signs of human trafficking and take action to protect vulnerable individuals.

Human trafficking remains one of the most underreported and misunderstood crimes in Canada. Victims are often hidden in plain sight, making community awareness and early intervention critical tools in identifying and disrupting trafficking activities.

The "I Dare You to See" campaign focuses on increasing awareness within the hospitality and service sectors, including hotels, restaurants, transportation providers, and other businesses whose employees may encounter indicators of exploitation during their daily work.

The campaign includes:

• Public education posters and billboards to bring awareness of the common signs of human trafficking.
• Industry-specific training resources to help hospitality and service industry employees identify and safely report concerns.
• A web-based application that provides interactive learning tools, reporting information, and access to educational resources.
• Community outreach initiatives aimed at fostering partnerships between businesses, law enforcement, and victim support organizations.

"Human trafficking thrives in secrecy," said Inspector Lyndsay O’Ruairc, Officer in Charge of the BC RCMP Behavioural Sciences Group "By increasing awareness and equipping people with the knowledge to recognize warning signs, we can help identify victims sooner and connect them with the support they need.”

Traffickers often target vulnerable individuals through manipulation, intimidation, and exploitation.  Police emphasize that human trafficking is not solely a law enforcement issue. Effective prevention and intervention require collaboration between businesses, community organizations, government agencies, and members of the public.

"The hospitality and service industries are uniquely positioned to help identify potential victims because their employees interact with thousands of people every day," said Insp. O’Ruairc. "A single observation, when reported appropriately, can make a significant difference in protecting someone from ongoing exploitation."

The "I Dare You to See" campaign was created with the support of the Human Trafficking Prevention Network of BC, Survivors Voice with the support of public donors and in collaboration with Vancouver Police, Delta Police, West Vancouver Police, New Westminster Police and Surrey Police. 

Everyone is encouraged to learn more about signs and risks of human trafficking, participate in available training opportunities, and familiarize themselves with reporting options. Members of the public can access educational resources and the campaign's web-based learning platform at dareyoutosee.com.

Anyone who believes someone may be a victim of human trafficking is encouraged to contact their local police department. If an individual is in immediate danger, call 9-1-1.

Associated links

• Human Trafficking Prevention Network of B.C.
• I dare you to see campaign website

Contacts