News release

Penticton launches “Not in My Community” campaign to address intimate partner violence.

March 10, 2026 - Penticton, British Columbia
From: Penticton RCMP

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Community agencies and local government leaders today launched the “Not In My Community” campaign, a Penticton initiative to confront intimate partner violence (IPV) through prevention, coordinated enforcement, and improved access to services.

The initiative reflects a unified commitment from the City of Penticton, Penticton South Okanagan Similkameen RCMP (PSOS RCMP), Penticton RCMP Victim Services, South Okanagan Women in Need Society (SOWINS), the Snpink’tn Indian Band and School District 67. Each partner plays a distinct role in strengthening victim support, public education, and offender accountability.

Police data across British Columbia continues to highlight the scope of the issue. Family violence represents roughly 25 percent of all police-reported violent crime in the province. Women account for close to 80 percent of victims in IPV investigations, according to Statistics Canada. Penticton alone has seen an increase in IPV offences rise by 17% from 2024 – 2025. Many intimate partner violence incidents remain unreported, which places victims at continued risk and limits early intervention opportunities

In response, the Penticton RCMP has established a dedicated Intimate Partner Violence Coordinator position. The role will be filled by an experienced police officer assigned to oversee the highest-risk domestic violence investigations. The coordinator will also provide investigative guidance and risk assessment support to frontline officers handling domestic violence files. This approach strengthens case management, enhances information sharing with partner agencies, and improves long-term safety planning.

The “Not in My Community” campaign emphasizes early recognition of harmful behaviours, including coercive control, intimidation, threats, and isolation. Education efforts will focus on helping residents identify warning signs and connect individuals with appropriate services before violence escalates.

The campaign also seeks to raise awareness among youth, which will involve outreach to local schools and sharing marketing materials to encourage reporting.

Penticton Mayor Julius Bloomfield spoke to the collective responsibility behind the initiative.

“When communities speak with one voice, change becomes possible. This campaign represents our commitment to protecting families and reinforcing the message that violence will not be accepted in Penticton.”

RCMP Superintendent Beth McAndie highlighted the operational impact of the new position.

“Focused oversight of high-risk files strengthens investigative quality and victim protection. This model supports our frontline members and reinforces a coordinated response with community partners.”

Erica Markus-Pawliuk, Director of Programs and Services with SOWINS, addressed the value of partnership.

“Our vision is a community without violence and abuse. By working alongside police, we strengthen our mission to provide safe, accessible, person-centred support and preventative interventions for those experiencing or at risk of violence and abuse. Through collaboration, coordinated responses, and community education, we are building a stronger safety net and a safer future for all.”

Residents can learn more about intimate partner violence prevention and available supports by visiting penticton.ca/speak-out, where support is just one click away. 

The “Not In My Community” campaign will expand through public outreach, school engagement, and regional awareness efforts throughout the year.

Additional resources are available at the following link.  Intimate partner violence and abuse | Royal Canadian Mounted Police

Anyone facing immediate danger should call 911. Non-emergency concerns can be directed to local police or victim support services.

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